About Us

Our Values

Danielson Flowers has brought color to Worcester County since 1959. Our full-service flower shop consistently stocks the area’s best selection of fresh cut flowers and plants, which come from across the globe as well as from our own on-site greenhouse.

Current owners Judy, David, and Carl, are the second generation of Danielsons to run the business. We have grown up living, breathing, and loving flowers; we believe in and practice the ethos of providing the absolute best – not just in flowers but also customer service. It’s a rare privilege to be called in to help commemorate the most special events in our neighbors’ lives. We work with you to make your vision a reality, fully customized and within your budget.

Locations We Serve

Danielson Flowers proudly serves the following Massachusetts communities: Shrewsbury, Auburn, Millbury, Northborough, Westborough, Grafton, Worcester, Holden, Hudson, Boylston, West Boylston, Marlborough, Southborough.

Don’t see the area you’re looking for? Please call our shop at (508) 842-8992. We can arrange a delivery anywhere in the world through our network of professional florists!


We are proud to be recognized by our beloved customers and by the industry. Danielson Flowers has consistently rated among the region’s top wedding and event florists, winning “Best of The Knot” and “Wedding Wire Couple’s Choice” for several years running. You can read our stellar reviews on YelpWeddingWire, and TheKnot.

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