About Us

Our Story

Danielson Flowers has been bringing color to Worcester County since 1959. Founded by brothers Rune and Roy Danielson, the business was introduced as a natural extension of the family’s existing greenhouses that provided Shrewsbury with fresh vegetables, carnations, gladiolas, chrysanthemums, and more since the 1930s. Today, we continue to honor their legacy through our onsite greenhouse that offers an extensive selection of indoor and outdoor plants. The business has certainly evolved since its founding. Today, our designers are skilled in creating stunning arrangements from the classic to the cutting edge and we take pride in our award-winning wedding department that services couples across the region. We offer an extensive selection of services and products both from our own greenhouse and from growers around the world, but we stay true to our original commitment to our customers, consistently providing sought-after quality.

Current owners Judy, David, and Carl are the second generation of Danielsons to run the business. We have grown up living, breathing, and loving flowers and we believe in providing only the best product and service. It’s a privilege to help commemorate the special events in your lives, big and small. We work with you to help make stunning designs tailored to your vision.

Locations We Serve

Danielson Flowers proudly serves the following Massachusetts communities: Shrewsbury, Auburn, Millbury, Northborough, Westborough, Grafton, Worcester, Holden, Hudson, Boylston, West Boylston, Marlborough, Southborough.

Don’t see the area you’re looking for? Please call our shop at (508) 842-8992. We can arrange a delivery anywhere in the world through our network of professional florists!


We are proud to be recognized by our beloved customers and by the industry. Danielson Flowers has consistently rated among the region’s top wedding and event florists, winning “Best of The Knot” and “Wedding Wire Couple’s Choice” for several years running. You can read our stellar reviews on YelpWeddingWire, and TheKnot.

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