Danielson Flowers has been bringing color to Worcester County since 1959. Founded by brothers Rune and Roy Danielson, the business was introduced as a natural extension of the family’s existing greenhouses that provided Shrewsbury with fresh vegetables, carnations, gladiolas, chrysanthemums, and more since the 1930s. Today, we continue to honor that legacy through our onsite greenhouse, offering an extensive selection of indoor and outdoor plants. This enduring connection to growing remains central to who we are and informs our commitment to quality, care, and craftsmanship.

While the business has evolved over the decades, our dedication to thoughtful design and exceptional service has remained constant. Our designers create arrangements ranging from timeless and traditional to modern and cutting-edge, and we are especially proud of our award-winning wedding and events department, serving couples throughout New England.

We source flowers both locally and from trusted growers around the world, allowing us to offer a carefully curated selection for every occasion. No matter the scale or style, we remain true to our original commitment to consistently providing sought-after quality.

Danielson Flowers is now proudly operated by second-generation family members Judy, David, and Carl. Having grown up immersed in the world of flowers, we bring a deep respect for the craft and a genuine love for what we do. It is a privilege to help commemorate life’s meaningful moments, big and small, through designs that are personal, beautiful, and enduring.

Awards

We are proud to be recognized by our beloved customers and by the industry. Danielson Flowers has consistently rated among the region’s top wedding and event florists, winning “Best of The Knot” and “Wedding Wire Couple’s Choice” for several years running. You can read our stellar reviews on Yelp, WeddingWire, and TheKnot.